LURA Jewels
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Signature Series

 We love to create designer pieces just for you, handcrafted, with attention to detail. 
Our Signature Series are designed to express creativity and are timeless.

THIS IS LURA

Lupi. Creator of LURA

Hi, I’m Lupi Nonis, the heart and hands behind LURA Jewels. 

From the very moment I first encountered natural stones, they spoke to me in a way I couldn’t ignore. It was as if they were calling me to create, to transform their raw beauty into something even more extraordinary. 

And so, in early 2021, LURA Jewels was born.
These stones aren’t just materials to me; they’re a source of endless inspiration. I found myself captivated by their forms—each one telling its own unique story.I couldn’t help but sketch, shape, and dream. The designs you see today are the result of that deep, creative pull I felt from these natural wonders. I've always been drawn to the unexpected—unique shapes, bold designs, and unconventional beauty. That curiosity led me to learn the art of cutting stones myself. Every new cut, every new pattern, every facet I experiment with adds to the thrill of creating something truly original. It's a constant dance between the stone’s natural clarity and the delicate touch needed to preserve its raw, unspoken magic.

But the journey doesn’t stop there. Searching for new stones—especially in Indonesia’s untapped mines—has become an adventure in itself. Each discovery feels like unearthing a treasure, waiting to be transformed into something timeless.

Each piece of LURA jewelry is a celebration of individuality. While the designs are signature, no two stones are ever the same. Every stone has its own colors, textures, and patterns, making each piece one-of-a-kind. Carefully handcrafted by our skilled silversmiths, each necklace, ring, bracelet, and earring is a labor of love—step by step, piece by piece, from my hands to yours.

Thank you for choosing LURA Jewels. 
Thank you for falling in love with these stones the way I have, for embracing the beauty they hold, and for letting me share my passion with you.

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